Looking for ways to create more abundance in your spa practice? Complementary treatments are a perfect way to offer clients new and exciting wellness options. From scalp massages to eye treatments, an additional spa service also provides staff with vital recovery time for your body to relax between your physically demanding facials and massage work.
If you need spa service ideas to increase your sales and improve your customer experience, try these product recommendations, sales techniques, and spa service ideas to keep your schedule full and increase your income.
Why suggest Spa-Add On services?
A complimentary spa service is extremely effective for several reasons. First, ancillary services leverage your current loyal customer base, making it a powerful way to sell higher volume of services. It is much easier to sell to your current customers than to a new customer.
Second, offering complimentary spa services provides you with crucial downtime from physically demanding work and protects the body from repetitive stress.
Most importantly, the addition of spa services and treatments greatly enhances the customer experience. Unfortunately, many spa managers worry that suggesting additional services will alienate customers. This fear is unnecessary, especially if you can fine-tune your methods with a few simple steps.
How to improve your client’s spa experience (and bottom line)
Finding ways to improve the customer experience means happier customers who will spread the word (free marketing!). One way is to suggest helpful complementary treatments because you are showing how you served the client and are constantly thinking of ways to improve their experience. Here are three steps on how to effectively suggest plugins.
Step 1: focus on customer needs
Those looking for spa treatments can do so because they have a problem that they need to address. The key to avoiding sounding pushy is to make an engaging and relevant recommendation based on what the customer really needs. Listen carefully to their problems, lifestyle and preferences to offer them new products and complementary treatments.
If a customer is already delighted with the service, they are likely to appreciate a personalized recommendation. Even if it is just for convenience, a customer already at the spa is more open to hearing about other services on offer.
In helping clients determine the perfect adjunct treatment for their individual needs, they may not be able to describe what they are looking for, what their concerns are, or conversely understand the treatments you are suggesting. To aid communication, take a look at this handy guide We have compiled to define the most questioned professional skincare terms and treatments.
If you can recommend a service that addresses the customer’s problem, while still being helpful (remembering that a customer has come for some pampering and relaxation), you may see an increase in additional purchases.
Step 2: suggest complementary treatments at the right time
Suggesting other treatments while the service is being performed may not be the best time to do it, as it reduces the atmosphere. An opportunity is when a customer is booking the service. You can recommend complementary products or services based on what they are booking. Another option is to ask if there are other treatments they have been considering. Alternatively, there is the possibility to chat with your client while walking towards the reception and suggest services that they might like next time.
Step 3: advertising and promotions
Use email marketing and social media to promote your complementary treatments and spread the word about what you offer. For example, using a platform like Facebook Ads means that you can advertise in front of specific segments of the population that are likely to be interested in spa treatments. Ads can be very specific and you can segment them by age, location, interests, and shopping behavior.
If you have a large email database, why not send an email once or twice a week to promote your treatments and supplements? This is an easy way to raise awareness about the different services you offer that people don’t even know about!
The best complementary treatments to enhance a client’s spa experience
Now that you are up to date on how to promote your complementary treatments, we have some ideas on what services you can recommend to a client, based on their requirements.
If your client is dealing with acne or back blemishes, you can offer a back facial, reminding them of the skin benefits and relaxation they would enjoy. You will also want to explain how a back facial is similar to a normal facial in that it cleanses, exfoliates, extracts, masks, and hydrates.
A mild cleanser that we recommend for a back facial is Charcoal exfoliating cleansing gel. Perfect for normal to oily skin, it can wash away impurities and remove excess oil. Simply mix a small amount of product with water in your hands, apply and gently massage with fingertips in a circular motion before rinsing thoroughly and patting dry.
You can also use the Clear Skin Probiotic Mask, containing refreshing cucumber and refined yogurt. This mask exfoliates and eliminates the appearance of blemishes.
Finish with him Stone Crop Body Oil, infused with arnica and ideal for massage or hydration. This fast absorbing oil has a lovely stone culture scent and leaves a matte satin finish suitable for both male and female clients.
Hand or foot massage With paraffin wax treatment
Do you notice that your client has dry and cracked hands and feet? An esthetician or masseuse can easily enhance a service by adding a foot scrub, followed by a foot massage. This is also an opportunity to explain to a client the therapeutic benefits of a paraffin wax treatment applied to the hands or feet as a good way to treat those often neglected and hard to reach areas.
Start with the Mangosteen Lactic Pro Peel 10% It softens the skin by removing dead skin cells. Follow up with Revitalizing Body Scrub Stone Crop, which gently exfoliates the skin with the invigorating benefits of rock salt. Finish with an app of the Mangosteen body lotion, a beautiful massage cream suitable for all skin types. Contains lactic acid that stimulates cell renewal and brings new skin to the surface. You can also finish with our Mangosteen repairing hand cream containing a lactic acid complex to further exfoliate hands. Lastly, pay attention to the cuticles with the Ultralight Wildflower Oil, is easily absorbed into the skin and leaves a smooth satin finish.
For extra dry areas, the Rosehip and lemongrass repair balm contains a Natural Repair Complex for dry skin. You can apply a small amount to the affected areas as many times as needed.
Is your client frustrated with puffiness or puffiness? We recommend the award-winning Neroli Age Eye Correcting Serum to provide hydration while combating the appearance of fine lines, wrinkles and crow’s feet.
the Sea Flower Peptides Eye Cream helps with puffiness and brightens those pesky dark circles while reducing the signs of aging.
If you are looking to treat the lips, this three-step lip treatment is designed as an add-on treatment to a facial. During the exfoliation stage of a facial, apply the Citrus enzyme lip scrub. Next, to calm the skin, apply our Lip Comfort Filler Mask. As the last step of a facial, apply Citrus lip balm to give volume and hydration. It is petroleum-free and treats lips with shea butter and sunflower oil.
the Ultralight Wildflower Oil It not only heals dry cuticles, it also works for a scalp massage. You can suggest this additional service and remind clients that scalp massages can effectively relieve stress and tension. The formula of this product contains evening primrose oil, primrose oil, echinacea oil and linden flower, which leave the scalp nourished.
Let us know in the comments below which complementary treatment or product is giving you the most success in your spa. You can also communicate with us on social media; We’d love to hear about your positive results!